Food and music culture are set to collide in a major way this fall as Eater announces its first-ever partnership with Billboard to host "El Pre Party" during Latin Music Week in Miami. The exclusive pregame event will merge Miami’s vibrant culinary scene with top-tier live entertainment, serving as the official prelude to the highly anticipated Billboard En Vivo concert series. Set for Wednesday, October 21, at the Wynwood Marketplace, the gathering promises an immersive evening celebrating the intersection of gastronomy, rhythm, and culture.
The collaborative event is designed to give attendees a taste of Miami’s dynamic restaurant landscape before transitioning into a night of live performances. Organizers have curated a lineup featuring bites and drinks from some of the city’s hottest culinary destinations, handpicked by Eater editors to showcase the most exciting restaurants and culinary talent currently making waves in South Florida. In addition to local restaurant pop-ups, the event will feature a special exclusive dish created in collaboration with retail giant Walmart, adding a unique culinary element to the evening’s offerings.
Guests attending El Pre Party will be able to eat their way through a variety of exclusive dish drops, chef-driven collaborations, and custom cocktails. The culinary showcase is intended to highlight the diverse flavors and creative momentum driving Miami’s food scene, positioning local dining culture right alongside the global powerhouse of Latin music.
Following the culinary showcase, the energy will shift toward live programming designed to build momentum for the night’s main stage performances. Attendees can expect a dynamic atmosphere filled with DJ sets, performances from emerging artists, surprise appearances, and unique, unscripted moments tailored exclusively for El Pre Party.
The festivities will seamlessly transition into the Billboard En Vivo portion of the evening, where concertgoers will be treated to prominent musical acts. Headlining the main stage performances are Latin music star Jay Wheeler and artist Zhamira, alongside a special guest appearance by Conep. The pairing of curated dining and high-energy live music aims to deliver a multi-sensory experience that captures the cultural spirit of Latin Music Week.
Tickets for El Pre Party are priced at $75 and are currently available to the public. Admission includes full access to all of the featured culinary dishes and beverage samples throughout the pre-party, as well as general admission access to the Billboard En Vivo concert featuring Jay Wheeler, Zhamira, and special guest Conep, along with additional event exclusives. The event will take place at the Wynwood Marketplace, a prominent outdoor venue known for hosting some of Miami’s most popular cultural gatherings, live events, and food-centric celebrations.
