Disney advertising chief Rita Ferro, “Obsession” star Inde Navarrette, and acclaimed actor Melissa Barrera have been named to the highly anticipated Latina Powerhouse 100 list, which was published today by ¡HOLA! Américas. The prestigious annual compilation highlights prominent and influential Latinas who are achieving extraordinary success across a diverse range of sectors, industries, and disciplines, serving as a testament to the profound impact of Hispanic women in contemporary society.
The release of the Latina Powerhouse 100 serves as a precursor to the organization’s signature annual Latina Powerhouse gala, a high-profile gathering scheduled to take place on November 2 in Miami, Florida. The event brings together leaders, creators, executives, and change-makers from all over the world to celebrate the achievements of women who are shaping culture, driving business innovation, and inspiring future generations.
Since launching Latina Powerhouse in 2020, we have built a community of more than 500 remarkable women, something we are incredibly proud of, said Nagidmy Márquez Acosta, chief content officer of ¡HOLA! Américas, reflecting on the milestone growth of the initiative over the past several years.
Each year, our editorial team seeks to recognize both internationally celebrated figures and women whose extraordinary contributions deserve greater visibility, Márquez Acosta continued. From entertainment and business to beauty, fashion, philanthropy, health, and beyond, we want to ensure their stories are seen, heard, and celebrated. That is what makes Latina Powerhouse so special.
The comprehensive list recognizes trailblazing women across eight distinct categories: Entertainment, Fashion, Gastronomy, Beauty and Wellness, Sports, Creative Forces, Changemakers, and Visionaries. Among the high-profile honorees announced today, Disney advertising executive Rita Ferro has earned her place within the prestigious Visionaries field, recognizing her immense leadership, strategic influence, and enduring impact on the media and advertising landscapes.
Ferro oversees Disney’s vast advertising sales portfolio, where she manages multi-platform ad sales, client relationships, and commercial strategy across linear television, streaming services, digital platforms, and the company’s expansive ecosystem of world-class brands. Her inclusion in the Visionaries category underscores her role as a powerhouse corporate executive who has broken barriers and redefined how major media enterprises connect with audiences and brand partners in an increasingly digital world.
Alongside corporate leaders, the Latina Powerhouse 100 heavily celebrates the artistic brilliance, cultural resonance, and storytelling power of Latinas working in front of and behind the camera in the entertainment industry. Inde Navarrette, widely recognized for her captivating performances on screen, including her standout work in the thriller series “Obsession,” joins the esteemed ranks of entertainment honorees. Navarrette has quickly emerged as one of Hollywood’s most compelling young actors, bringing nuance, depth, and dynamic energy to her diverse acting roles.
Melissa Barrera also joins the celebrated entertainment honorees. Barrera has cemented her status as a global cinematic force through a succession of acclaimed performances in major feature films and television projects. Known for her remarkable range, commanding screen presence, and dedication to her craft, Barrera has consistently used her platform to champion representation and advocate for authentic storytelling within the global entertainment industry.
The inclusion of Ferro, Navarrette, and Barrera highlights the broad spectrum of excellence recognized by ¡HOLA! Américas, spanning from high-powered corporate boardrooms to the pinnacle of cinematic and television achievement. By evaluating candidates across fields as varied as fashion, gastronomy, beauty, wellness, sports, creative forces, changemakers, and visionaries, the Latina Powerhouse 100 captures the multifaceted contributions of Latinas who are driving cultural progression and economic growth globally.
The full selection of entertainment honorees, along with the complete Latina Powerhouse 100 list spanning all eight categories, can be found in its entirety directly on the official ¡HOLA! Américas platform. As anticipation builds for the upcoming gala in Miami, the publication of the list marks the beginning of a nationwide celebration honoring the dedication, brilliance, and enduring legacy of these remarkable women.
