Retailers have officially signaled the start of the holiday shopping season, recognizing that consumers are eager to secure Black Friday deals well ahead of the traditional post-Thanksgiving rush. Major home brands and luxury retailers, including Arhaus, Serena & Lily, Brooklinen, and Crate & Barrel, have already rolled out substantial discounts on essentials ranging from bedding and area rugs to accent furniture and high-end appliances.
With many retailers offering markdowns as steep as 70% off, shoppers have a prime opportunity to refresh their living spaces before holiday guests arrive. Whether the goal is to update a master bedroom, acquire a statement piece of furniture, or deck the halls with festive greenery, these early promotions eliminate the need to wait until Thanksgiving week to cross items off a shopping list.
The early rollout of holiday markdowns reflects a broader shift in retail strategy, where brands capture consumer interest earlier in the fourth quarter. For homeowners looking to tackle major upgrades, the current sales landscape provides significant financial relief on high-ticket items before winter festivities officially begin.
Serena & Lily: Up to 50% Off Everything
Serena & Lily has launched its annual Sale of the Year, offering discounts of up to 50% across its catalog. Shoppers can find markdowns as deep as 50% on decorative pillows, 40% off mirrors and accent lighting, and 30% off bedding and area rugs. Furthermore, the brand is offering complimentary shipping on all orders, making it easier to orchestrate a complete room makeover without incurring additional delivery fees.
Among the standout offerings are the brand’s lightweight percale sheets, which pair exceptionally well with down duvet inserts as the weather cools. Architectural Digest contributor Yelena Moroz Alpert notes that the Serena & Lily hydrangea percale sheets stand out for their exceptional lightness and delicate floral pattern against a sky-blue background, comparing the feel of the fabric to a gentle breeze or flower petals. In addition to these linens, the brand has included items such as the Capiz Honeycomb Pendant and the Flora Rug in its early promotional lineup, with discounts significantly lowering their original price points.
Lulu & Georgia: Up to 70% Off Holiday Decor
Known for its ability to blend traditional and modern aesthetics, Lulu & Georgia has introduced significant markdowns on its holiday collection, with select items discounted by up to 70%. The retailer’s sale section features seasonal staples like the preserved flax and cedar wreath, which incorporates green cedar branches and red flax baubles for a sophisticated holiday anchor. Additionally, accent pieces like the Brandis Velvet Pillow are seeing steep reductions, providing an accessible way to introduce festive textures into living room seating arrangements. With hundreds of items currently marked down across the site, shoppers have a wide array of options to choose from ahead of the winter season.
Brooklinen: Up to 75% Off Bedding and Bath Items
Brooklinen continues to offer aggressive promotions, pairing its standard bundle deals—which feature at least 15% off—with deep clearance reductions. Shoppers browsing the brand’s Last Call section can find select items, such as sham sets, discounted by up to 75%. Early access email subscribers can also unlock exclusive specials, a step recommended for those eyeing popular colorways that tend to sell out quickly.
Staff favorites from the brand include its plush cashmere sheets and Turkish-cotton bath towels, the latter of which frequently rank at the top of independent product reviews. Senior shopping editor Nashia Baker highlights the comfort of the 100% Aegean Turkish cotton towels, noting their cushy texture and suitability for post-spa routines. Hardcore sheet bundles featuring heathered cashmere are also included in the early discount lineup, providing substantial savings on comprehensive bedding sets.
Crate & Barrel: Up to 60% Off Designer Furniture
Crate & Barrel’s clearance section features designer home deals discounted by up to 60%. Notable pieces include the Estate drink table designed by AD100 alumnus Jake Arnold, which features a forged-like cast-aluminum frame topped with travertine that evokes 1940s French modernism. Additionally, the porcelain-colored velvet upholstery on the sculptural swivel chair designed in collaboration with Laura Harrier and Tiffany Howell is currently marked down ahead of traditional holiday shopping events.
Beyond furniture markdowns, Crate & Barrel is incentivizing early shoppers by guaranteeing delivery on new in-stock furniture by Thanksgiving for orders placed by mid-November, while holiday decor currently qualifies for free shipping.
Balsam Hill: Up to 40% Off Artificial Christmas Trees and Holiday Decor
Balsam Hill is offering 40% off top-rated artificial Christmas trees through its Friends & Family sale. The brand’s Fraser Fir model, modeled after the silhouette of real firs in the Appalachian Mountains, features true-needle foliage and numerous branch variations to achieve a realistic appearance. Division leaders and commerce experts note the ease of setup, with assembly taking mere minutes and leaving minimal needle debris.
Other discounted items include wreaths, garlands, and lit wooden Christmas mantel villages. Orders placed during the early sale window are slated to arrive before Thanksgiving, allowing households to begin decorating on schedule. The Classic Blue Spruce is another prominent model featured in the brand’s early promotional lineup.
Anthropologie: Up to 40% Off Decor and Outdoor
Anthropologie is rolling out early sales alongside free shipping incentives for orders over $50, positioning the platform as a destination for stocking stuffers and hostess gifts. Beyond smaller decorative items, off-season goods like outdoor slipcover sets offer savings of several hundred dollars.
Scalloped details remain a prominent design trend, highlighted by items like the Ziggy Scalloped Wood Floor Mirror. The full-length mirror, which can either lean against a wall or be hung to maximize floor space, is included in the brand’s 40% off promotions, alongside outdoor lounge furniture accessories like the Business & Pleasure Co. love seat cushion slipcover set.
Dyson: Up to $400 Off Vacuums
Dyson’s reputation for high-tech floor care is backed by significant early discounts, with price cuts reaching up to $400 on select robot and cordless vacuums, accompanied by free shipping.
Among the highlighted cleaning tools is the Dyson Car+Boat Handheld Vacuum, which senior shopping editor Nashia Baker recommends for cleaning tight spaces and managing debris such as pine needles from live holiday trees or crumbs in sectional sofas. Other prominent models featured in the promotional event include the V8 Cyclone and the V10 Konical cordless vacuums, both offering substantial markdowns from their standard retail prices.
Parachute: Up to 15% Off Organic Bedding and Bath Bundles
Parachute is offering 15% off organic bedding and bath bundles, alongside 60-day returns and free shipping. The brand has also marked down accessories such as robes and slippers by up to 50%. Shopping writer Julia Harrison praises the terry stripe slippers for their cushioned, absorbent construction and machine-washable fabric. Organic cotton duvet covers and foundational sheeting options are also featured in the early promotional lineup.
Caraway Home: Up to 25% Off Sitewide
Caraway Home has introduced a 25% sitewide discount on early Black Friday merchandise, with select storage containers and cookware sets marked down by over 40%. Contributors note the reliability of the nonstick ceramic cookware, citing its performance during everyday cooking tasks. The 12-piece cookware set, which includes multiple pans and a Dutch oven, is available in a variety of colorways and metal handle finishes.
Arhaus: Up to 50% Off Last-Chance Inventory
Arhaus is offering tiered promotions, including 25% off orders of $5,000 or more, alongside Last-Chance inventory discounts exceeding 50%. Items such as the patinated cast-aluminum Soma martini table and the sculptural Eva seedpod vase are featured among the marked-down home accents, providing significant savings on artisanal decor pieces.
Buffy: Up to 25% Off Bedding Sitewide
Buffy is offering 25% off sitewide for early shoppers, bringing down the cost of its sustainable bedding items. The brand’s quilted Cloud comforter, noted by contributors for its lightweight, breathable design suitable for year-round use, is included in the promotion. Additionally, the Breeze eucalyptus sateen sheets are highlighted for their cooling properties and lightweight feel, offering an accessible option for outfitting guest bedrooms ahead of the holiday season.
