Collina Strada Expands Into Home Decor With Whimsical Debut Collection in New York’s Hudson Valley

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At the tail end of New York Fashion Week, visionary fashion brand Collina Strada invited hundreds of guests upstate to Storm King, an expansive outdoor sculpture park nestled in New York’s scenic Hudson Valley. The gathering served as a dual celebration, following the vibrant parade of pastel-hued designs showcased during the label’s spring fashion presentation. However, the true focal point of the afternoon awaited attendees at the official after-party, where the brand officially stepped away from the runway and into the domestic sphere, encouraging guests to sprawl across an assortment of splashy rugs, plush pillows, and low-slung sofas that comprise Collina Strada’s very first home collection.

Founder and creative director Hillary Taymour partnered with renowned Swedish design house Layered to bring this imaginative line to life. The collaborative home collection features an array of four hand-tufted wool rugs alongside two distinct modular, low-slung sofas. At the Storm King after-party, the pieces were integrated directly into the landscape in playful, unconventional ways. Some of the hand-tufted rugs were laid out directly on the lush grass in lieu of traditional picnic blankets, providing a textured surface for guests to lounge upon while nibbling on light bites and refreshments. Other rugs were suspended dramatically from metal frames, functioning much like contemporary tapestries that added a splash of interior artistry to the open-air environment.

Collina Strada Debuted a Whimsical Home Collection This Week

Every detail of the outdoor event echoed the brand’s signature ethos of joyful self-expression and environmental integration. Corduroy throw pillows upholstered in "Petal Plum"—a botanical, hand-painted floral print lifted directly from the floor of the brand’s brick-and-mortar flagship store in New York City—doubled as soft, casual seating, inviting attendees to bask in the late-summer sun. The atmosphere struck a distinct balance between high-end design and whimsical relaxation, offering a tangible manifestation of the eclectic world Taymour has spent years building through her apparel.

The collection bridges the gap between the runway and the living room by translating some of Collina Strada’s most recognizable motifs into tactile home furnishings. Playful plaids and sprawling florals take center stage across the line, rendered in lighthearted, color-dappled palettes that give the impression of being hand-painted. In several instances, that impression is entirely accurate; the Petal Plum print, for example, was originally painted by Taymour’s own hand. For a designer who has consistently treated clothing as a primary medium for personal identity and self-expression, this collaboration feels like a natural evolution—a way to outfit the kind of living space that refuses to blend into the background and instead bursts with undeniable personality.

Collina Strada Debuted a Whimsical Home Collection This Week

The striking pale pink plaid print that previously captivated audiences during Collina Strada’s fall runway show resurfaced prominently within the home collection, manifesting as both the Garden Pop rug and the matching Plaid Garden sofa. These statement pieces showcase the brand’s unique ability to merge structured geometric patterns with a relaxed, organic sensibility. Other notable highlights of the garden party installation included a pair of dynamic floral rugs that blurred the lines between manufactured decor and the natural world. One design featured whimsical botanical elements that appeared to sprout and bloom deliberately beyond the traditional rectangular edges of the rug, while another was intricately carved into a sweeping, organic silhouette that harmonized effortlessly with the surrounding rolling hills and outdoor sculptures of Storm King.

The modular sofas within the collection are available in two primary configurations: a compact two-seater starting at $3,850 and a spacious three-seater priced at $5,550. Meanwhile, the hand-tufted wool rugs, including the Garden Wool Rug, the Petal Wool Rug, the Plaid Wool Rug, and the Haze Wool Rug, are each available starting at $2,000. The entire collection is currently available for purchase through Layered’s official website, bringing a distinct slice of Collina Strada’s avant-garde runway aesthetic directly into residential spaces across the country.

Suro Senen

Suro Senen

Content editor and sustainable journalism contributor at GenerateGreen.